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Third Party Credit Card Processors By Debbie Dragon If you’re a small or just starting out, you may not feel ready for a merchant account. Obtaining a merchant account is not usually considered difficult, however, for a newly established it isn’t always feasible to run out and a merchant account immediately. Starting a is often costly and risky to begin with- you do not need to go out and spend money on optional features (like a merchant account) until you know whether or not your is going to succeed, and whether or not you’ll have the need to accept credit cards from customers.
Did you know there are other options and alternative methods for allowing your customers to pay you with credit cards? Companies called “third party credit card processors” do not require their customers to create merchant accounts, and yet they can be used to allow small or new businesses the ability to accept credit card payments from customers.
Why Worry about Accepting Credit Cards at All?
It’s important that you are able to accept credit card payments from customers, however, even if you aren’t feeling up to getting a traditional merchant account right now. It’s been proven that businesses that except credit cards experience higher sales than those that do not accept credit cards. In fact, some companies have reported an increase of 50 to 400% in sales once they began accepting credit cards as a payment method. It also helps to establish a professional image- and for some potential consumers, it generates a feeling of trust. (“If the is established enough to accept credit cards, they’re a quality that I should shop with”!)
Home based businesses and online businesses can take advantage of a third party credit card processor instead of going directly with a merchant account if they wanted to. It allows a to determine how many customers will make purchases with credit cards, as well as determine if more or higher sales come as a result of accepting credit
Capella University - Sponsored Link Ad - www.capella.edu Jul 4 2008 8:07PM GMT
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Capella University - Sponsored Link Ad - www.capella.edu Jul 4 2008 8:07PM GMT
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