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Tips To Make Your Business Card A Better Marketing Tool
By Joan Black
If your current card fails to impress potential clients or you are not getting increased that your card is supposed to provide for you. Then you should improve your card to make it into a great marketing tool.
The card is more than just a piece of paper to pass our names & numbers. It represents an opportunity to become an impressive marketing tool. Our cards should be unique & distinctive so as to be a memorable conversation piece for consumers.
Below are 10 tips to making your cards function as a ‘fresh’ advertising billboard for your businesses.
- Make sure that the basic information on the card regarding your name and contact details are complete. Providing your email address & your web site’s address will give it more appeal to consumers.
- Hand over your card to all potential prospects
- Try to have them placed at high traffic location like next to the counter of a convenience store, at the counter of petrol pumps, etc to get maximum exposure.
- Make your card a mini billboard to advertise your service or product.
- A professionally designed logo will reflect the true identity of your and also make your card more identifiable even at a single glance.
- Your or services unique selling proposition (USP) should be highlighted on the front or the back of the card.
- Place your card in all your correspondence
- If you are running a special promotion or a discount for a certain period it is worthwhile to invest in a new set of card that highlights the promotion or a discount.
- Ensure that your selling proposition is brief and to the point.
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