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Resources
Ezine – A Fine Find For Funds
Publishing an e-zine, while it’s often thought of as a great Internet marketing tools, can also be your best internet home based business opportunity. An e-zine can make money online. While an e-zine Read more...
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Resources
Direct Response Marketing Via A Austin Marketing Consultant
By Ben Jordan
Direct response marketing solicits a direct response from your customers, according to Austin marketing consultants. Instead of putting your product out on the web, on store shelves, or in a Read more...
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Resources
Accounting Outsourcing Services Can Make The Task Easier For You
By Michelle Barkley
Accounting is one of the crucial aspects that need to be taken care of to run a business successfully. You must know that not all business owners are very good at taking care of accounting and other Read more...
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And What’s Your Dog’s Name?
By Lisa Hephner
Have you noticed that the companies you do with are getting nosier? It seems every time you turn around you are being asked to provide ID or your social security number. In many cases, these companies are asking just because they can, and often consumers don’t know enough to say “no” when providing the information is not warranted.
For example, did you know that it is against Visa/MasterCard regulations for a to require that you show ID in order to complete a credit card transaction that has been electronically approved? And, the US government has recently made it illegal to require that you have your social security number printed on your driver’s license.
However, there are many cases where providing personal information actually helps to protect your privacy. Such instances include filling out an application for a loan, an insurance policy, or applying for an ACH or credit card merchant account. If you’ve ever seen one of these applications, you’ve noticed some specific information that is commonly required—your social security number, driver’s license number, and even birth date.
With the news stories and consumer alerts about identity theft, you probably prefer to just keep your personal info to yourself. Why do these parties need to know your personal information? Here are a few reasons:
1.Written legislation: The Patriot Act requires certain identifying pieces of information before granting individuals/organizations access to funds.
2.Fraud Protection: Are you really who you say you are?
3.Financial Risk: Are you or your financially solvent, and how do we know that?
So how do you know the company asking for personal information
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Developing technologies: The Eastman Kodak story
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Innovation's uncertain terrain
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Going slow to go fast
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Best practice does not equal best strategy
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Creative destruction
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Intellectual property: Partnering for profit
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When your competitor delivers more for less
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Getting more from intellectual property
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Innovation blowback: Disruptive management practices from Asia
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Innovation from Asia
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