Resources
Variables In Choosing Internet Hosting
By Victor Nunn
Some of the variables in choosing Internet hosting companies are whether they are fluent in domain name registration, if they offer low cost hosting services that meet your company needs, and whether Read more...
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Resources
How To Create Your Own E-commerce Site
By Lewis Low
E-commerce is touted as one of the most viable online business opportunities on the Web today. In comparison to traditional brick and mortar businesses, e-commerce site requires minimal start-up cost Read more...
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Resources
The Benefits Of Professional California Mold Removal
By Tobin Rutherford
The Benefits of Professional California Mold RemovalAre you a California homeowner or business owner? If you are, have you ever taken the time to think about mold? If not, you are advised to Read more...
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Blogging Your Business
By Richard D S Hill
What is a blog? The term was coined in 1999, and today Webster’s dictionary defines a blog as a “diary; a personal chronological log of thoughts published on a Web page.” More importantly, it says that blogs are “typically updated daily” and that “blogs often reflect the personality of the author.” But think seriously about frequent blogging. According to Technorati - an internet search engine focused on the world of blogs - only 11% of all blogs update weekly or more. What matters more and more is what you write not how often you write – quality not quantity or frequency.
For a business, there are several potential reasons to blog, but, (there is always a but, isn’t there?) what you really need to consider before blogging, is: Why are you doing it?
Is it a forum to have a more personal relationship between you and your customers?
Is it to create a channel where media regularly check what you have to say, instead of media just being passive recipients of press releases.
Is it private, a workspace where project members keep each other updated without wasting time?
Is it to establish your company as a thought leader so that people in your will pay attention?
Is it to test ideas or products, a place where people can comment, and provide you with a measure of value or interest?
Is it a bit more ‘cynical’ another attempt to rank higher in search engines because they reward sites that update often, that link to other sites and have many inbound links?
Blogging tools (our favourite is b2evolution) will allow you to publish news, information and opinions widely. You do not need any real technical expertise to write a blog. You just add pages or articles through a “Windows” type of interface so there is no need to rely on a web designer to update it for you.
Business Blogs can be very effective. Blogs can put a human face on your company and the products and services that you offer, which increases the value of your organisation in the eyes of your customers. This in turn will build much higher levels of trust so that, in fact, the readers of your Blog often become your most passionate word-of-mouth ambassadors.
The key issue is discovering what a Blog really can do for you. However, I find that once a has the chance to have their questions answered about blogs and understand what they can offer, the question tends to change from “Why have a blog?” to “Why haven’t
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